By Jose Jara
COMCAST REVAMPS LATINO ENTERTAINMENT CHANNEL,
LAUNCHES WEEKLY “XFINITY LATINO” SEGMENTS FOR BICULTURAL FAMILIES
Comcast announced it has made some significant changes to the Xfinity Latino Entertainment Channel (XLEC) to meet the evolving needs and interests of bicultural Latino customers. XLEC is a channel that combines programming, technology and Xfinity service tips in a dynamic and entertaining way and now features more original content and segments such as ‘Para la Familia,’ ‘Cine en Casa,’ and ‘En la Cancha.’ XLEC is co-anchored by Veronica Allis and Tommy Florez alongside a team of internationally renowned, award-winning correspondents that includes Veronica Rasquin, Francisco Cáceres, and Carlos Rausseo.
Produced at its newly minted studios in Denver and Miami, as well as on location, content on XLEC is refreshed every Monday and is available on multiple platforms: TV, Xfinity On Demand and on the Xfinity Stream app and web portal.
“I’m very excited that our customers can now access up-beat, informative, and engaging content on the device of their choice,” said Javier Garcia, Senior Vice President, Multicultural Services, Comcast Cable. “Not only can viewers enjoy the channel’s new look, new talent and new content that touches upon all of their passion points, they’ll also enjoy having so many options of when and how they want to watch it.”
The new original segments interweave culturally-relevant entertainment content with options and tips to help Hispanic customers take advantage of Comcast’s innovative products and services. Viewers will also learn how to optimize their entertainment viewing experience with the revolutionary Xfinity X1platform and enjoy more of the content they want in the language of their choice, at home or on the go.
The new feature segments include:
Launched in 2012 and available free of charge in more than 20 million homes, the XLEC keeps Comcast’s bicultural Latino customers updated on programming highlights and helps maximize their viewing experience using the latest Xfinity features.