CHICAGO: THE NATION’S CONSUMER AUTO SHOW
The Chicago Auto Show has never lost sight of its biggest asset: the consumer. Foresight Research measured that 70 percent of Chicago Auto Show attendees come to shop, and 65 percent plan to purchase a vehicle within the next year. Exhibitors know it’s important to put their best foot forward in Chicago by bringing the latest vehicles, building worldclass displays and providing interactive activities within their exhibits to keep show-goers engaged longer.
According to one manufacturer executive, “The Chicago Auto Show not only jumpstarts car sales for the region, but it helps stimulate automotive purchases across the entire country.” Quite simply, Chicago outperforms other shows in reaching car buyers.
This February, every automaker will be onsite and ready to engage with customers. In fact, the show will expand its footprint this year by nearly 100,000 square feet as automakers increase their exhibits – notably, Porsche is doubling its show floor space. Attendees will again have plenty of opportunities to test-drive vehicles with four indoor test tracks and six outdoor test-drive opportunities.
Chicago’s also taking the lead in connecting attendees with exhibitors through an innovative registration program called epass. Managed by Chicago-based eshots, epass allows attendees to give and get information via a simple swipe of their ticket at locations across the show floor. epass promises to shorten wait times, reduce attendee fatigue and help exhibitors reach more consumers.
If history tells us anything in Chicago, attendees are coming to shop – and we’re more than ready for them.
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