By Jose Jara
COMCAST RENEWS PARTNERSHIP WITH ABC TELEVISION AND THE ACADEMY TO DELIVER IMMERSIVE THE OSCARS® VIEWING EXPERIENCE ON XFINITY X1
Customers Will Discover X1 Voice Remote Surprises and Have Access to More Than 1500 Hours of Oscar®-Related Content Along With
Live Streams of Red Carpet and Backstage Activity
2016 Partnership Resulted in a 39 Percent Ratings Increase in Comcast Households
Building off of last year’s success, Comcast, ABC Television and the Academy of Motion Picture Arts and Sciences will again partner to create an immersive The Oscars® television viewing experience for Xfinity X1 customers. This year’s The Oscars experience will include more than 1500 hours of content, as well as live streams of backstage activity and the red carpet, interactive voice commands and enhanced extras – all on the television.
In 2016, X1 customers had access to a similar collection of content and the 88th Oscars telecast saw a 39 percent ratings lift in Comcast households over non-Comcast households.
“This year’s The Oscars experience is another example of X1 enabling us to collaborate with content partners to build innovative and immersive viewing experiences around their programming,” said Daniel Spinosa, General Manager of Movies, Pay-Per-View and Commerce, Comcast Cable. “The Oscars is an iconic and beloved event watched by millions of Americans across the country and we’re excited to further expand our partnership with ABC and the Academy to enhance the experience for X1 customers.”
“Last year, Xfinity X1 delivered a fantastic The Oscars experience for fans before, during and after the Oscar telecast,” said Justin Connolly, executive vice president, Disney and ESPN Networks Affiliate Sales and Marketing. “Working together with Comcast and the Academy, we’re able to deliver an even more immersive, interactive environment across a variety of platforms that movie fans will love.”
This year’s Oscars destination on X1 will feature:
The day after the show, the full 89th Oscars ceremony will be available to watch on demand. In addition, highlights from the event will be added to the destination, giving customers the opportunity to catch-up or re-live the night’s biggest moments, including red carpet interviews, winner speeches and skits.
The majority of the historical The Oscars video content plus the highlights from the 2017 show will be available through March 15. Select Xfinity On Demand The Oscars content will also be available over the Internet on the Xfinity TV app and online portal at xfinity.com/Oscars.
The 89th Oscars will be held on Sunday, February 26, 2017, at the Dolby Theatre® at Hollywood & Highland Center® in Hollywood, and will be broadcast live on the ABC Television Network at 7 p.m. ET/4 p.m. PT. The Oscars, produced by De Luca and Todd and hosted by Jimmy Kimmel, also will be televised in more than 225 countries and territories worldwide.