COMCAST REVAMPS LATINO ENTERTAINMENT CHANNEL, LAUNCHES WEEKLY “XFINITY LATINO” SEGMENTS FOR BICULTURAL FAMILIES

By Jose Jara

COMCAST REVAMPS LATINO ENTERTAINMENT CHANNEL,
LAUNCHES WEEKLY “XFINITY LATINO” SEGMENTS FOR BICULTURAL FAMILIES

Comcast announced it has made some significant changes to the Xfinity Latino Entertainment Channel (XLEC) to meet the evolving needs and interests of bicultural Latino customers.  XLEC is a channel that combines programming, technology and Xfinity service tips in a dynamic and entertaining way and now features more original content and segments such as ‘Para la Familia,’ ‘Cine en Casa,’ and ‘En la Cancha.’ XLEC is co-anchored by Veronica Allis and Tommy Florez alongside a team of internationally renowned, award-winning correspondents that includes Veronica Rasquin, Francisco Cáceres, and Carlos Rausseo.

Produced at its newly minted studios in Denver and Miami, as well as on location, content on XLEC is refreshed every Monday and is available on multiple platforms: TV, Xfinity On Demand and on the Xfinity Stream app and web portal.

“I’m very excited that our customers can now access up-beat, informative, and engaging content on the device of their choice,” said Javier Garcia, Senior Vice President, Multicultural Services, Comcast Cable. “Not only can viewers enjoy the channel’s new look, new talent and new content that touches upon all of their passion points, they’ll also enjoy having so many options of when and how they want to watch it.”

The new original segments interweave culturally-relevant entertainment content with options and tips to help Hispanic customers take advantage of Comcast’s innovative products and services. Viewers will also learn how to optimize their entertainment viewing experience with the revolutionary Xfinity X1platform and enjoy more of the content they want in the language of their choice, at home or on the go.

The new feature segments include:

• “Para la Familia,” hosted by Venezuelan model, television personality, and mother of two Verónica Rasquin, targets bicultural families with a focus on younger children (preschool age to teens) and offers recommendations on kids and family programming, interviews with industry experts, and a look into Kids Zone, an Xfinity X1 feature that gives parents extra peace-of-mind by offering a safe and secure experience for kids to independently explore their favorite content and discover new programming in English or Spanish;

• “Cine en Casa” is hosted by Francisco Cáceres, a two-time Emmy winner and film expert. ‘Cine en Casa’ will feature interviews with actors, red-carpet coverage, behind-the-scenes action and a look at the latest On Demand movie releases available to rent on Xfinity;

• “Cool-tura,” a partnership between Xfinity and Sony Music Latin, features popular Latin music artists and TV personalities, including Fonseca, Diego Torres, Reik, and CNCO, as they build a time capsule that contains their can’t-live-without cultural must-haves, including their favorite music, foods, films and traditions that honor their bicultural heritage rooted in both mainstream American and Latin culture;

• “En la Cancha,” hosted by two-time Emmy award winner and Telemundo Denver anchor Carlos Rausseo, highlights the biggest sports TV programming and it’s the go-to soccer show where Xfinity customers can find their weekly dose of soccer news and schedules from Latin America and the world.

Launched in 2012 and available free of charge in more than 20 million homes, the XLEC keeps Comcast’s bicultural Latino customers updated on programming highlights and helps maximize their viewing experience using the latest Xfinity features.